Mark Getty, Chairman of Getty Images and one of the world’s largest Intellectual Proprietors said, “Intellectual property is the oil of the 21st century.”
With everyone vying for IP power, though, you must not forget that 21st century IP opportunities also come with 21st century challenges.
Because while copyrights, trademarks and patents may be an entrepreneur or serious investors chance to strike revenue gold, how do you safeguard your precious ‘metal’ in a world where technology makes almost anything accessible to anybody with a computer?
Before we show you how to protect your property, it first helps to have an understanding of why IP protection has become such a challenge in the first place. There are two key contributing factors.
#1 – The Digital Technology Rabbit Hole
This should come as no surprise, but today’s digital technology – while useful – also comes with complications. Computer hackers can reach into your company email stealing secrets that should be for your eyes only. Viruses can attack your finances, scrambling your profits and numbers. And anybody with a modest knowledge of computers can steal your copyrighted or trademarked work right off of your website or blog and pass it off as their own. And you may be none-the-wiser.
In fact, it’s very common for images or bits of content to be scraped off the internet and repurposed on a different platform. In happens every day.
Most of the time, these random acts of copyright or trademark infringement go unknown because the World Wide Web is simply so vast that there’s no way we could track it all down. It’s a digital rabbit hole and stolen pieces of work simply get swallowed and lost in the www abyss.
#2 – The International Component